Consumers in Ireland are ’painting the town Rose’ courtesy of an integrated campaign for Gallo Rose from New Ad Group. The activity is designed to drive trial of Gallo White Grenache and White Zinfandel in key stockists throughout the Republic of Ireland. The heart of the campaign is a promotion to win one of five fun nights out.
The campign includes on-bottle communication, retailer point of sale, online digital advertising including a joint promotion with Ireland.com plus a team of street musicians are serenading shoppers outside key stockists.
