E&J Gallo Winery have selected New Adventure Group to run a programme of promotional activity throughout 2010. Gallo is the largest family owned wine producer in the US and market a wide range of leading brands throughout Europe including ‘Gallo Family Vineyards’, ‘Turning Leaf’ and ‘Barefoot’. The programme kicks off in the Republic of Ireland in March with an integrated campaign to support the Gallo Family Vineyards range. Les Mear, CEO at New Adventure Group, commented, “We are proud and excited to have the opportunity to work with Gallo and are looking forward to developing a campaign of strong and engaging activities designed to further support and build the reputation of their brands”.
