A cause related campaign by the team at New Adventure Group has been honoured by ‘Ideas that matter’, a Europe-wide competition run by paper giant – Sappi.
The campaign was developed for Chance UK, the UK’s leading mentoring organisation. Entitled ‘You got any better ideas’ it challenged men to volunteer as role models for children with behavioural difficulties and resulted in a 20% increase in applications for the charity.
The campaign now features in a commemorative book celebrating the best campaigns of the past 10 years.
