Consumers in Ireland are ‘painting the town Rose’ courtesy of an integrated campaign for Gallo Rose from New Ad Group. The activity is designed to drive trial of Gallo White Grenache and White Zinfandel in key stockists throughout the Republic of Ireland. The heart of the campaign is a promotion to win one of five fun nights out.

The campign includes on-bottle communication, retailer point of sale, online digital advertising including a joint promotion with Ireland.com plus a team of street musicians will be serenading shoppers outside key stockists.

The ‘Agency Scrappage Scheme’ invites UK marketing departments to “trade in” their existing, old and poor performing agencies and replace them with a new, more efficient and more creative one – us!  The scheme works in much the same way as the governments successful Vehicle Scrappage Scheme and the recently introduced Boiler Scrappage Scheme. Marketing departments that qualify will be awarded £3,000! The £3,000 will be taken off the the cost of the first major project placed with the group.
Do you qualify for…

E&J Gallo Winery have selected New Adventure Group to run a programme of promotional activity throughout 2010. Gallo is the largest family owned wine producer in the US and market a wide range of leading brands throughout Europe including ‘Gallo Family Vineyards’, ‘Turning Leaf’ and ‘Barefoot’. The programme kicks off in the Republic of Ireland in March with an integrated campaign to support the Gallo Family Vineyards range. Les Mear, CEO at New Adventure Group, commented, “We are proud and…

A cause related campaign by the team at New Adventure Group has been honoured by ‘Ideas that matter’, a Europe-wide competition run by paper giant – Sappi.

The campaign was developed for Chance UK, the UK’s leading mentoring organisation. Entitled ‘You got any better ideas’ it challenged men to volunteer as role models for children with behavioural difficulties and resulted in a 20% increase in applications for the charity.

Chip & PIN Solutions, the UK’s leading provider of secure payment solutions to the likes of Dominoes Pizza and Weight Watchers, has appointed New Adventure Group to develop its digital marketing strategy throughout 2010. Projects include a creative campaign to drive site traffic, user experience development and brand extension activities through affiliate programmes.